Multimedia campaign for the launch of the Heys new impact-resistant luggage collection. We chosen Innsbruck for this project because it epitomizes the fusion of strength and style. Much like the capital of the Alps, this luggage combines rugged resilience with elegant design. Innsbruck's breathtaking scenery inspires the aesthetics, while the city's alpine toughness guides the luggage's impact-resistant. engineering.

​

Director: Maria Kru

Photography: Karol Kru

Film: Karol Kru
Post Production: Picture the World

Talents: Anna Horngacher, Emi Noeckl